SERVICE · META ADS

Meta advertising that brings customers
– not just followers.

Facebook and Instagram are full of bad ads. We build campaigns for you that stand out and convert — and connect them to pages that turn clicks into customers.

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META ADS / 2025-Q4 LEARNING
Meta-kampanja — Live
Facebook + Instagram · Mittaus palvelinpuolella · Apple-rajoitukset huomioitu
3.8 x
Tuotto mainoseuroa kohden viikoittaisen säädön jälkeen, kun mittaus on kunnossa.
capi_status connected
audiences 6_active
creatives 12_variants
placements fb_ig_reels

Meta advertising has changed — old tactics no longer work

Apple and browsers have closed off most of Meta's old measurement methods — when tracking misfires, Meta's algorithm doesn't learn where customers really come from. Today results come from three things: compelling creative, server-side tracking, and a working campaign structure. We handle all three.

01 / What you get

Full Meta campaign service

  • Strategy and targeting — We identify audiences that actually buy, not just click.
  • Ad visuals and copy — We design the images and videos that stand out in the feed.
  • Campaign structure design — Clear campaigns, ad groups and tests.
  • Conversion API and Pixel — Server-side tracking ensures iOS limits don't hide conversions.
  • A/B tests continuously — We test visuals, headlines and audiences — data drives.
  • Weekly optimization — Tuning of budget, audiences and creative elements.
  • Clear reporting — A monthly report you actually understand.
iKone · META FEED OPTIMIZING
— CAMPAIGN HEALTH
capi: server_side
ctr: 2.4%
frequency: 1.8
— PURCHASES · 30D
// IKONE.LAB v1.4.0
02 / Process

Campaigns producing in 1–2 weeks

A clear process from strategy to ongoing scaling. Tracking in order before any ad runs.

VAIHE 01
01
Target audience and strategy
We go over your product, customers and competitive landscape. We agree on goals, budget and audiences.
VAIHE 02
02
Visuals and tracking
We design the ad visuals and verify the Conversion API works. iOS shouldn't hide your results.
VAIHE 03
03
Launch and learning phase
We launch the campaigns and gather data for 2–4 weeks. The algorithm learns, we tune.
VAIHE 04
04
Scaling and optimization
Winning ads get more budget, losers are pruned. Weekly cycle, continuous improvement.
03 / Why us

Meta only works when the foundation is right

Most campaigns fail on the tracking side — Meta can't see what happens on the site, and so can't learn to optimize correctly. We fix the tracking first, then build the campaigns. That's where the difference is born.

01
Conversion API in order
Server-side tracking bypasses browser blockers and iOS limits. Meta actually sees what your customers do — and learns to find more like them.
02
Visual + message in one package
We design the ad visuals and copy — we don't outsource to a third party. One team's output is consistent and faster to produce.
03
Sites + advertising connected
We optimize both the ad and the page it leads to. That's where the average 37% better result comes from — the figure is the average growth in enquiries across our clients.
iKone · MITTAUKSEN LAATU ● MATCHED
92/100
Tunnistettujen yhteyksien laatu palvelinpuolen seurannasta
CTR 2.4 %
CPM 6.20 €
CVR 3.6 %
ROAS 3.8 x
04 / Pricing

Management from €250/mo + VAT

From
€250/mo + VAT

We manage your Meta campaigns from €250/mo. On top of that comes your own ad budget, paid directly to Meta. The ad budget depends on your field and goals — usually €300–2,000/mo.

What the management fee covers
  • Campaign structure and ongoing optimization
  • Ad visuals and copy
  • Conversion API and Pixel configuration
  • A/B tests and weekly tuning
  • Monthly report
  • A contact you can always call
Get a quote for your situation
05 / Example
EXAMPLE

Alttum · Accounting

Accounting firm · Meta + technical foundation, same budget
+52%
More enquiries on the same ad budget

Alttum's Meta advertising was already running, but a share of enquiries was being lost to browser-side tracking limitations. We moved tracking server-side and replaced the site with a hand-coded foundation. The ad budget wasn't touched. Monthly enquiries rose from 21 to 32 — a 52 percent lift — and lead quality relative to volume improved by over a third according to the client's own assessment.

Read the full case
CASE FILE / 2026-Q1 VERIFIED
Alttum · Meta-case
Sama budjetti, parempi seuranta
+52 %
Yhteydenottoja kuukaudessa (21 → 32) samalla mainosbudjetilla, kun mittaus siirrettiin palvelinpuolelle ja sivu nopeutettiin.
capi enabled
enquiries 21→32
lead_quality +33%
ad_spend unchanged
06 / FAQ

Answers to the key questions

Does Meta advertising fit our field?

For most service fields, yes. It works especially well in visual fields (sauna, beauty, restaurants, training) and local services. In B2B, Meta can work at the brand level, but Google Ads is usually more effective for lead generation. We go through this in the discovery call.

How much should I spend on Meta advertising?

Depends on the field and goals. For a local service business €300–800/mo is a typical starting level. For e-commerce usually more, since the budget scales with sales. We go through this in the discovery call.

Do you also produce ad visuals and videos?

Yes. We design and produce static images and simple videos. For more complex video production we work with trusted partners.

What is the Conversion API and why does it matter?

The Conversion API is Meta's server-side tracking that bypasses browser privacy limits (such as iOS 14+). Without it, Meta loses a large share of conversion data, which weakens both reporting and algorithm learning. We install this for every client.

What if I'm not satisfied?

No long contract. You can cancel with one month's notice.

Do you also run Google Ads?

Yes. Most of our clients use both Google and Meta, and we optimize them together. This produces better results than managing the channels separately.

Are you getting from Meta what you pay for?

Book a free 30-minute discovery call. We'll review your current account (if any) and tell you straight what we'd improve.

Book a call
Tai · info@ikonemarketing.com · 03 0410 8377