KONS-01 / SPARRING
Ongoing sparring
A monthly 60-min remote meeting where we go over your situation, decisions ahead and plans. Suits companies whose own team executes but want regular outside perspective. From €350/mo + VAT.
Book a call SERVICE · CONSULTING
Veteran sparring,
when you do marketing yourself.
Sometimes you don't need an agency to do the work – you need an experienced partner to spar decisions, challenge plans and tell you straight what works and what doesn't. This is that.
AUDIT REPORT / 2025-Q4 VERIFIED
Strategia-sessio · Kokenut näkemys
90 min · Etänä · Kokenein asiantuntijamme
20 v
Vuotta kokemusta suomalaisen pk-markkinoinnin parissa.
format remote_video
duration 60–90min
output documented
lock_in none
Outsourcing your marketing isn't always the answer
Sometimes your own team handles execution but gets stuck on strategic decisions. Sometimes you want an outside view before a big investment. Sometimes you just need someone to tell you straight what they think. Our consulting is for this – no big contracts, no obligation to outsource execution.
01 / For whom
Who consulting fits
Our consulting is built for three types of buyers. If you recognize yourself in one of these, book the call.
- A company with its own marketing team — You need an outside view, sparring on decisions or validation of plans. Your team executes, we see the forest for the trees.
- A company considering a big investment — You're hiring an agency, switching CMS, launching a campaign or making a big change. An audit and sparring before the decision often saves much more than it costs.
- An entrepreneur who wants to grow faster — Your business runs, but you'd like faster growth. You need someone who sees your situation as a whole and tells you in what order to do things.
iKone · ADVISORY LISTENING
— ENGAGEMENT TYPES
sparring: monthly
strategy: 4–8 weeks
audit: 2–4 weeks
strategy: 4–8 weeks
audit: 2–4 weeks
— ADVISORY CALLS · 30D
02 / Options
Three ways to work with us
Pick the one that fits your situation best. You can start small and expand later.
03 / Why us
Veteran perspective, not a textbook
Most consultants give you the theory. We tell you what works in practice, because we've seen it work – and just as importantly, what doesn't work even when it sounds good on paper.
01
Finnish SMB context
We don't talk about US SaaS market trends because you don't operate there. The realities, budgets and decision culture of Finnish service businesses are familiar.
02
Concrete before theory
The output of our consulting is a document that tells you what to do tomorrow, not a broad philosophy of marketing. Strategy without an execution plan is useless.
03
No tie to follow-on sales
You can take the consulting output and bring it to another agency. We don't build dependency, we build capability — and if you want to come back, that's fine too.
iKone · KOKEMUS ● VAHVA
20+v
Vuotta suomalaisen pk-markkinoinnin parissa
CASES 50 +
BUDJ 2M €+
KK-CO 6.4 v
NPS 78
04 / Pricing
Clear packages, no hourly billing surprises
From
€1,800 + VAT
Our consulting is priced into packages, not hours – so you know up front what you pay and what you get. Combinations (e.g. audit + strategy) are priced case by case.
Three packages, clear prices
- Sparring service — €350/mo + VAT: monthly 60-min meeting, email support, decision documentation. Min. 3-month contract.
- Strategy project — from €4,500 + VAT: 4–8 week project, output is a strategy document and execution plan. Fixed total price.
- Audit — from €1,800 + VAT: 2–4 week one-off current-state analysis. Output is a documented findings list and recommendations. Fixed total price.
05 / Example
EXAMPLE
Alttum · Accounting firm
Consulting · Strategy + roadmap
+30%
Conversion volume and quality both rose, per the client's own assessment
In the Alttum consulting engagement we went over their current marketing state and built a strategy focused on the website, content marketing and LinkedIn visibility. Result: conversion volume and quality rose by over 30% per the client's own assessment.
Read the full case AUDIT REPORT / 2025-Q3 DELIVERED
Alttum
Tilitoimisto · Strategia
+30 %
Yhteydenottojen määrä ja laatu paranivat asiakkaan oman arvion mukaan.
channel web+content
linkedin enabled
conv_lift +30%
output roadmap
06 / FAQ
Answers to the key questions
Why wouldn't I just buy execution from an agency directly?
Sometimes that's the right call. But often it's smarter to spend a few thousand euros to make sure you're buying right – instead of spending tens of thousands on something that didn't work. Consulting is a good investment before an outsourcing decision.
Do I have to work with iKone after consulting?
No. You can take the strategy or audit document to your own team or another agency. We don't tie consulting to follow-on sales – it would break the advisor relationship with you.
Who does the consulting?
Consulting is always handled by one of iKone's most senior experts – we don't delegate to a junior. This is why our consulting is priced as it is; you always get experienced expertise.
What's the difference between sparring and a strategy project?
Sparring is ongoing: a monthly meeting reviewing current decisions. The strategy project is a one-off: building a roadmap for the next 6–12 months. Most clients start with the strategy project and continue with sparring.
Does consulting work remotely?
Yes, most consulting is handled remotely via video meetings. Bigger strategy projects can include a workshop at the client's office if location allows.
What if I'm not satisfied?
In sparring there's no long commitment – you can cancel with 30 days' notice after the initial 3-month period. For strategy and audit projects we offer a money-back guarantee: if after the first two meetings you feel the work isn't worth its price, we stop and refund the payment.
Do you need an outside perspective?
Book a free 30-minute discovery call. We'll go over your situation and tell you straight whether our consulting is the best option for your needs – or whether you should look elsewhere.
Book a call