INDUSTRY · LAW FIRMS

For law firms: a brand that matches
your expertise.

A good attorney earns clients through skill — but it requires that clients find you, and that the first impression matches the level of your work. We build websites and visibility that respect the nature of the attorney role.

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LAW FILE / 2025 DISCREET
iKone · Trust Lab
Brand site + specialty SEO
6+ mo
Patience window for SEO results in legal.
ethics_aware bar_compliant
specialties segmented
partner_visibility linkedin
ads_use targeted_only
01 / Sound familiar?

Your firm's growth challenges are known

A law firm's growth is built differently than other service businesses — and that's a good thing, as long as marketing supports the firm's real position rather than fighting it.

KIP-01

There's a site, but it doesn't reflect the level

The firm's work is top tier, but the site looks like a 2010s business-card page. A client who lands on the site may not get the right picture of the firm.

KIP-02

We don't show up in our specialty searches

"Corporate counsel [city]", "family law [city]", "labour law consulting" — searches with strong buying intent. A firm that shows up here gets clients.

KIP-03

Referrals are drying up as colleagues retire

Referral networks built over a long career are running dry. New generations search for information differently — Google, LinkedIn, alongside referrals.

KIP-04

Marketing must respect the profession's ethics

The attorney role sets limits on marketing. Most digital marketing agencies don't know these limits — and offer solutions that can't be used.

02 / What we do

What we do for law firms

We know the field's special features, including the ethical limits set by the attorney role. Marketing builds around trust and expertise, not aggressive selling.

  • Websites that reflect the firm's level — A site whose visual identity, content and structure match the level of a law firm. The client gets a first impression that supports the decision.
  • SEO by area of specialization — We optimize per specialty: corporate law, labour law, family and inheritance law, contract law. Specialty + city combinations are the most important source of search traffic.
  • Content marketing that builds an expert brand — Articles, guides and publications on legal topics that bring traffic and trust. Content built in collaboration with the firm's experts.
  • LinkedIn visibility for partners — Personal visibility is often the most important part of the firm's brand. We produce content and sparring for partners who want to be active on LinkedIn.
  • Advertising used carefully — Google Ads can serve as a support function for new service launches or specific specialties, but not as the primary traffic source in the legal field.
LAW SPEC / 2025 VERIFIED
Law package · Brand & SEO
Tailored to the field
<2 s
Mobile load, measurable from day one.
tracking server_side
page_speed cwv_pass
analytics ga4 + capi
reporting monthly
03 / Collaboration
APPROACH

Looking for the first publishable law firm cases

Adjacent field · Accounting firms · Alttum
+30%
Conversions in an adjacent-field case

We've worked with law firms, but in most cases the firm's name can't be published due to confidentiality. We're happy to share the contents and results of those engagements in the discovery call, but published cases we can share are from the accounting side — long-term visibility produces durable growth on the law side too.

Read Alttum case
CASE FILE / LAW-2025 VERIFIED
Looking for the first publishable law firm cases
Adjacent field · Accounting firms · Alttum
+30 %
Conversions in an adjacent-field case
metric +30%
tracking server_side
optimization continuous
status live
04 / Pricing

Law firm package from €1,200/mo + VAT

From
€1,200/mo + VAT

A package tailored for a law firm is broader than for other fields, since brand-worthy sites, targeted SEO and content production take more time. Pricing is set by firm size and number of specialty areas.

What the package includes
  • Websites that reflect the firm's level
  • SEO by area of specialization
  • Content marketing (1–2 legal articles per month)
  • LinkedIn visibility planning for partners
  • Server-side tracking and enquiry measurement
  • Monthly report and meeting
  • Targeted Google Ads support if needed
Get a quote for your situation
05 / How we start

Collaboration builds in stages

A long-term partnership starts with discovery and proceeds carefully. In the legal field, patience is part of the strategy.

VAIHE 01
01
Free discovery call (45 min)
We go over the firm's current visibility, growth strategy and specialty areas. We also discuss the limits set by the attorney role and where there's room to manoeuvre.
VAIHE 02
02
Launch
Site live in 4–6 weeks (expert sites take a bit longer), SEO actions in 2–3 weeks. Content production starts in collaboration with the partners.
VAIHE 03
03
Long-term development
Monthly meeting and report. Results start to show at 4–6 months and grow from there. In the legal field, the long view is essential.
06 / FAQ

Answers to the key questions

Do you know the Finnish Bar Association's marketing guidelines?

We do. The attorney role sets limits on marketing content and tone — for example, promises about outcomes can't be made, and the use of the attorney title has rules. We take these into account in every action and, if needed, sparring with the firm's own lawyers to ensure the interpretation is correct.

Can a law firm run Google Ads?

Yes, but with care. Advertising on general specialty terms is usually possible (e.g. "corporate counsel"), but making promises and certain content types are not. We generally recommend advertising as a support function, not the main channel — organic visibility and content are usually stronger tools in the legal field.

What if our partners have different views on marketing?

This is a common situation. We recommend starting with consulting (audit or strategy project) where the firm's growth strategy and the role of marketing are discussed. Shared understanding before decisions helps far more than trying to convince dissenting opinions on the fly.

Can we start without a big contract?

Absolutely. Our consulting (audit from €1,800) is an effective way to start — you get an outside view of current marketing and a concrete recommendation list. After that you can decide on commitment or continuing freely.

Is content produced in English or other languages?

Most often in Finnish. English is done if the firm serves international clients — typical for corporate law firms. Other languages on a case-by-case basis.

How long until visibility improves?

In the legal field SEO results require patience — first ranking improvements at 4–6 months, significant results at 9–12 months. After that visibility keeps growing for years. This is a stable long-term strategy, not a quick fix.

Ready to grow your firm's visibility?

Book a free 45-minute discovery call. We'll go through the current situation, the limits set by the attorney role and the firm's growth goals — and tell you straight where to start.

Book a call
Tai · info@ikonemarketing.com · 03 0410 8377