INDUSTRY · HVAC · ELECTRICAL · PLUMBING

For HVAC, electrical and plumbing: more jobs
in the calendar.

The on-call line rings, but is it enough? We build websites and Google advertising that bring in local work — measurably. Pages load in under 2 seconds, the customer's call gets through.

Book a free call See examples
iKone · LVI LIVE DISPATCH
— DISPATCH HEALTH
emergency_calls: routed
ads_active: on_air
tracking: server_side
response_time: 24h
— EMERGENCY CALLS · 30D
// IKONE.LAB v1.4.0
01 / Sound familiar?

Most are wondering the same thing

HVAC, electrical and plumbing operators usually wonder the same things: are we doing marketing right, and where do those jobs actually come from.

KIP-01

Ad euros burn, but the phone doesn't ring

There are clicks in the Google Ads account, but no calls. Tracking is broken or the page doesn't convert — often both.

KIP-02

A competitor is number one on Google

You've been in the field for 15 years, the competitor 3. Yet they show up first. Search visibility can be built — the competitor didn't invent anything new.

KIP-03

The site looks like 2010

You're embarrassed to send the link to a customer because the site looks dated. On mobile it loads forever — and Google notices.

KIP-04

The season came and went, the calendar stayed half-empty

On the HVAC side seasons are clear — autumn cold spells and summer cooling. If marketing isn't up beforehand, the season passes you by.

02 / What we do

What we do for these industries

We don't offer the same package to everyone. We've built a service set that matches exactly what your industry needs.

  • Emergency advertising — A Google Ads campaign that shows up exactly when the customer has an emergency. Ad extensions with phone numbers and location.
  • Local SEO — Google Business Profile optimization, local visibility in neighbouring municipalities, and city-specific landing pages.
  • A site that's easy to contact from — A site where calling, booking or requesting a quote is easy. One clear call to action, not 17 different options.
  • Tracking that shows where each enquiry came from — We know where each enquiry came from: a keyword, Ads, or organic search. Server-side tracking ensures the data is correct.
  • Seasonal campaigns — We start seasonal advertising before the season starts, not during it.
LVI SPEC / 2025 VERIFIED
HVAC package · Foundation
Tailored to the field
<2 s
Mobile load, measurable from day one.
tracking server_side
page_speed cwv_pass
analytics ga4 + capi
reporting monthly
03 / Example
EXAMPLE

Local HVAC company

Helsinki region · Site + Google Ads · 4 mo · Case unpublished
+60%
More calls over 4 months

A Helsinki-region HVAC company got 60% more calls over 4 months with a redesigned site and an optimized Google Ads campaign. Server-side tracking made sure every call was measured correctly. By the client's request the company name is not yet public.

See all cases
CASE FILE / LVI-2025 VERIFIED
Local HVAC company
Helsinki region · Site + Google Ads · 4 mo · Case unpublished
+60 %
More calls over 4 months
metric +60%
tracking server_side
optimization continuous
status live
04 / Pricing

HVAC package from €250/mo + VAT

From
€250/mo + VAT

A package tailored for this industry includes the website, Google Ads management and call tracking. On top of this comes your own ad budget (typically €400–1,200/mo). Meta ads or SEO add-ons can be added as needed.

What the package includes
  • Website (basic package, €50/mo portion)
  • Google Ads campaign management (€200/mo portion)
  • Emergency campaign extensions
  • Local SEO basics (Google Business Profile)
  • Call tracking and conversion measurement
  • Monthly report and meeting
Get a quote for your situation
05 / How we start

Launch in 1–2 weeks

A short process from discovery to launch. Emergency campaigns first, because they bring the fastest results.

VAIHE 01
01
Free discovery call (30 min)
We go over the current situation, calendar fill rate and the state of advertising. We tell you straight what we'd do.
VAIHE 02
02
Launch
Site live in 2–3 weeks, ads running in a week. Emergency campaigns first, because they bring the fastest results.
VAIHE 03
03
Optimization
Monthly meeting and report. We adjust campaigns based on data and add services as needed.
06 / FAQ

Answers to the key questions

We're a local business, is Google enough?

For most HVAC, electrical and plumbing companies, yes. Customers actively search Google ("emergency plumber [city]"), and Google Ads + local SEO covers most of the demand. Meta ads can be a secondary channel but don't replace Google in this field.

How many calls do you promise?

We don't promise numbers. We promise that the foundation (site, tracking, campaigns) is done correctly, after which results come driven by data. Our clients have seen up to 60% improvements on the same budget, but results depend on area, competition and seasons.

Do we need our own ad budget, or is it included in the price?

The ad budget is separate and paid directly to Google. A typical HVAC company starts at €400–1,200/mo, depending on area and season. We go through this in the discovery call.

How are emergency calls measured?

We install call tracking that tells us the source of the call — Google Ads, organic search, direct from the site. This is essential to know where to focus campaigns.

Does your service work in small municipalities?

It does. In smaller areas ad competition is often lower, so click prices are lower and results can be very effective. Good local optimization is even more important than in growth centres.

What if we already have a website?

We go through the situation in the discovery call. Sometimes the existing site is enough as a foundation for advertising, but most often it's worth building a new one because the old technical base can't support conversion optimization. The decision is based on analysis, not sales.

Ready to fill your calendar?

Book a free 30-minute discovery call. We'll go through the current situation and tell you straight how more jobs can be produced in your area and size class.

Book a call
Tai · info@ikonemarketing.com · 03 0410 8377