Alttum: +163% organic, 0 SEO work
Alttum runs its own marketing — we provide the consulting, the technical foundation and the tracking. The site's mobile LCP was 35.4 seconds according to PageSpeed Insights, and the slow site made browsing uncomfortable. We built a hand-coded new site and moved conversion tracking server-side. No search engine optimization actions were performed on the site after launch. Even so, organic monthly traffic rose in three months from 360 visitors to 948.
Alttum''s old site was a clear obstacle to growth. The mobile LCP measured by PageSpeed Insights was 35.4 seconds, and the slow site made browsing uncomfortable. The user experience was such that many visitors did not stay to explore the content at all.
The situation meant that marketing brought traffic, but the site could not effectively convert it into contact requests or leads. Search engines didn''t find the site particularly interesting either, and organic monthly traffic was around 360 visitors.
What we did
- Hand-coded new site
We replaced the heavy old site with a hand-coded one. Site performance improved dramatically, opening the door for both user experience and search visibility to improve.
- Mobile LCP to 2.1 seconds
Load time dropped from 35.4 seconds to 2.1 seconds in PageSpeed Insights measurements. Load speed alone improves Google Ads quality score, search visibility, and user experience without any other changes.
- Conversion tracking server-side
We replaced traditional browser-side tracking with server-side tracking, so iOS restrictions and browser privacy changes no longer leave a share of conversions unmeasured.
- Marketing stayed with the client
Alttum's own team runs the marketing. iKone's scope was strictly the technical foundation and tracking, so all results trace back to what the new platform unlocked.
Three months after the new site''s launch, organic monthly traffic had risen from 360 visitors to 948, a 163 percent increase (source: SEMrush). The number of ranking keywords grew at the same pace from 295 to 413, an addition of 118 keywords. No search engine optimization was performed on the site after launch.
This example shows that fixing user experience and page speed can produce search visibility growth directly, without separate SEO actions. When the foundation is in order, search engines, users, and advertising all benefit together.
Timeline
Välitietona, niin on kyllä nettisivujen kautta tullut nyt huomattavasti enemmän yhteydenottopyyntöjä sivumuutoksen myötä, ja myös Metan liidien laatu suhteessa määrään on parantunut ainakin kolmanneksella jo tuossa setupissa.
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